[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
ATLAS GmbH zuk\u00fcnftig mit einem neuen, aber bekannten Markenauftritt<\/strong> 1. ATLAS MADE IN GERMANY. SINCE 1919: \u00dcber 100 Jahre Erfahrung, Innovation und beste Qualit\u00e4t, produziert in Deutschland, stehen hier im Fokus. But they not only fine-tuned the logo but also all media of communication. From now on, the conventional communication media, such as brochures for excavators and cranes, as well as the online presence will appear in a new look. Auch im Bereich Social-Media-Marketing, insbesondere bei Facebook, Instagram und LinkedIn, informiert die ATLAS GmbH die Kunden regelm\u00e4\u00dfig \u00fcber Produkte und Aktionen und gibt Einblicke hinter die Kulissen. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/atlasgmbh.com\/wp-content\/uploads\/New-Atlas-Logos-2023.png” title_text=”New Atlas Logos 2023″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" ATLAS GmbH zuk\u00fcnftig mit einem neuen, aber bekannten MarkenauftrittDie Atlas GmbH ist ein kompetenter und leistungsstarker Hersteller f\u00fcr die Entwicklung, die Montage und den Vertrieb von Baggern und Kranen. With more than a century of experience, robust perfection, high-quality details and well-thought-out features, ATLAS continue to set new benchmarks to make their customers happy. Having […]<\/p>\n","protected":false},"author":3,"featured_media":10958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/posts\/10778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/comments?post=10778"}],"version-history":[{"count":14,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/posts\/10778\/revisions"}],"predecessor-version":[{"id":14834,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/posts\/10778\/revisions\/14834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/media\/10958"}],"wp:attachment":[{"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/media?parent=10778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/categories?post=10778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlasgmbh.com\/en\/wp-json\/wp\/v2\/tags?post=10778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Die Atlas GmbH ist ein kompetenter und leistungsstarker Hersteller f\u00fcr die Entwicklung, die Montage und den Vertrieb von Baggern und Kranen. With more than a century of experience, robust perfection, high-quality details and well-thought-out features, ATLAS continue to set new benchmarks to make their customers happy. Having started with producing agricultural equipment in 1919, their range of products continuously expanded over the past 100 years and Jetzt z\u00e4hlen zum Portfolio der ATLAS GmbH Mobilbagger, Umschlagmaschinen, Zweiwegebagger, Raupenbagger und Ladekrane sowie Anbauger\u00e4te f\u00fcr Krane und Bagger.
Ein wichtiger Schritt in diese Richtung ist die Einf\u00fchrung eines modifizierten Logos, das den Grundstein f\u00fcr die zuk\u00fcnftige Gesch\u00e4ftst\u00e4tigkeit von ATLAS legt. \u201eDabei sind wir der \u00dcberzeugung, dass nicht immer alles neu erfunden werden muss, wenn bereits eine solide Basis vorhanden ist. Aus diesem Grund haben wir uns dazu entschieden, unser bestehendes Logo zu \u00fcberarbeiten und eine altbekannte ATLAS-Bildmarke \u2013 den ATLAS Titan \u2013 wiederzubeleben und anzupassen\u201c, kommentiert Joel Schiliro den neuen Markenauftritt.
In der griechischen Mythologie tr\u00e4gt der Titan Atlas das Himmelsgew\u00f6lbe auf seinen Schultern, als Strafe von Zeus, weil Atlas mit seinem Heer den Himmel st\u00fcrmen wollte. Since then, Atlas stands for strength, endurance, and innovation. On several occasions in the past, ATLAS have already demonstrated their ability to master even difficult situations. In addition, they modified their current mark and, effective immediately, another three logos are in use:<\/p>\n
2. 2. + 3. ATLAS KRANE & BAGGER + ATLAS CRANES & EXCAVATORS: These logos reflect the core business of ATLAS GmbH brief and to the point. For the German market, they will use the logo with the addition \u201cKrane & Bagger\u201d. As ATLAS is, however, also very successful and established on the international market, ATLAS GmbH decided to use a logo in English: ATLAS Cranes & Excavators.<\/p>\n
Sie k\u00f6nnen gespannt sein, denn diese Ver\u00e4nderungen werden nicht alles sein. More developments will be coming up soon to please customers, ATLAS dealers as well as employees.<\/p>\n