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I am pleased to inform you that, with immediate effect, Mr. Bj\u00f6rn Borchers has joined ATLAS as SALES SUPPORT & DIRECTOR DEMO CENTER.
In this newly created role, he will work very closely with sales, thus providing dealers with advice on the use of our machines and models. He will report directly to me.
After his military service, Bj\u00f6rn Borchers trained as a construction machinery operator and, subsequently, completed his construction machinery master’s degree. In this role, he already trained future construction machinery operators at DEULA Schleswig-Holstein GmbH and successfully prepared them for their exams.
In his further professional advancement, Bj\u00f6rn gained experience with construction machinery from various manufacturers and product lines in the areas of soil remediation, earthworks and civil engineering, as well as demolition and recycling. He was then able to apply his know-how with his previous employer \u2013 initially as a demonstrator and operational consultant and later as product manager for excavators and dump trucks in the German-speaking regions of Europe.
Bj\u00f6rn has in-depth knowledge in his field, is highly motivated and determined with a quick grasp of things, and speaks the same language as the customers’ machinists.
I have complete confidence in his skills and ask all of you to unreservedly back Bj\u00f6rn so that he can support our sales team and utilize the full potential of the Demo Center. <\/p>\n
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