Our CEO Brahim Stitou was part of a high-profile panel discussion at the Construction Equipment Forum 2025 this year.
Together with industry leaders and experts, he discussed:
“Cooperation Models for OEMs and Suppliers: Strategic Partnerships to Drive Innovation and Reduce Costs.”
Brahim emphasized a key message from the ATLAS perspective:
✔ Shared risk
✔ Accelerated innovation
✔ Mutual value creation
✔ Success through partnership — not competition
A great exchange, and an important milestone toward a more collaborative and future-ready construction machinery industry.