ATLAS GmbH is pleased to announce their recent contractual agreement with Drive Products USA, located at Elkhorn, WI (USA) as a new distributor for ATLAS cranes on the US American market.
In 1983, recognizing a need for industry specialists, Greg Edmonds established Drive Products to supply products and systems to the Truck Mounted Equipment industry. Today, Drive Products continues to operate as a family-owned business with Robert Edmonds in the main leadership role as President. Drive Products now offers a complete range of truck mounted equipment, products, services and solutions. In August 2022, the facility in Elkhorn, Wisconsin became the new headquarters for Drive Products USA with master distribution, truck upfitting services, driveline services, and manufacturing for related DP manufactured brands. As a full-line truck equipment upfitter, local customers and new prospects now truly have the benefit of accessing all their brands and products with support from a full-scale Drive Products facility. Drive Products will continue to seek opportunities and improve capabilities with the goal of adding increased value to their customers into the years to come.
Robert Edmonds, CEO of Drive Products comments on this: “With over 40+ years of experience, Drive Products has established itself as one of North America’s leading truck equipment solutions providers. We’re staffed with trained professionals experienced in systems engineering, manufacturing, installation and repair services for mobile and industrial applications. Drive Products launch of the ATLAS brand of cranes for the US market will occur through our established Wisconsin and Texas operations that include both Upfitting and Distribution divisions. Additionally, Drive Products is committed to bringing Work Ready Trucks to market through key Truck Dealer relationships for US cranes markets on trucks sized from Class 5 to Class 8. Drive Products will also inventory cranes in both locations to support a growing distribution network in the United States. We look forward to working with ATLAS and catering to our US customers’ needs and servicing them soon.”
“ATLAS is the traditionally innovative manufacturer of machinery and equipment with more than 100 years of experience in this business,” Brahim Stitou, CEO of ATLAS Group, states. “DRIVE PRODUCTS and ATLAS have the same priorities: The customer always comes first and we are committed to providing customers with top-quality products and service. For their needs, ATLAS builds the exact loader crane that handles their jobs fast and cost-efficiently. Both elements – being at the forefront of technology and high cost-efficiency – are sound bases for success. We listen to our customers, combine this with our expertise and utilize this to produce high-performance machines. Therefore, I am sure that both of our companies will benefit from this partnership.”


About ATLAS:
ATLAS GmbH has its headquarters in Ganderkesee in the north of Germany and is a competent and strong manufacturer and seller of excavators and cranes designed and manufactured to the highest standards. With more than a century of experience, robust perfection, high-quality details and well-thought-out features, ATLAS continue to set new benchmarks to make their customers happy. Having started with producing agricultural equipment in 1919, their range of products continuously expanded over the past 100 years. Now their portfolio comprises 34 models of wheeled, crawler and rail-road excavators, material handling machines, special models, and 90 different loader cranes as well as attachment tools for cranes and excavators, thus covering a broad spectrum. In addition, ATLAS offer a wide range of customized, individual special solutions for special applications. ATLAS is the construction machine for toughest applications and for all who are looking for uncompromising quality.
To learn more about ATLAS Loader Cranes or DRIVE PRODUCTS, please visit and